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News

  • bullseye

    On the mark. On the money. 
It’s mobile made measurable.

    4INFO is the first mobile platform that combines true, purchase-based precision targeting at scale with the ability to track results at the cash register, without limitations. That means you can finally make mobile a core component of your integrated media campaigns.

  • bullseye2

    Aiming for precision targeting? Bullseye!

    AdHaven Bullseye is the most sophisticated mobile solution available today, using actual household purchase data to provide true precision targeting. No other product comes close to the level of accuracy and scalable segmentation achieved by Bullseye.

    • Target 1st party CRM audiences
    • Or specific 3rd party segments, including those offered by:
      • Acxiom
      • Datalogix
      • DLX Auto powered by Polk
      • Nielsen
      • Nielsen Catalina Solutions
      • Speedeon

    To learn more, download the Bullseye brochure

  • multiscreen

    Finally, you can put all your screens in one basket.

    Wish you could target connected consumers on all the screens they count on to keep up with their fast-moving lives? Now you can. With AdHaven Bullseye MultiScreen, you can coordinate your digital display campaigns across PCs, smartphones and tablets, then measure sales lift from all campaign exposures, no matter where they buy.

  • multi

    Bullseye puts you on the right screen at the right time.

    4INFO matched 152 million mobile devices to 101 million households. Then Bullseye MultiScreen has taken it a step further by matching those same mobile devices to PCs. So now, for the first time, you get true, 1:1, purchase-based targeting across every screen those customers put in their hands, on their laps and on their desks. And Bullseye will find them, whether they’re at home or away from home.

    From smartphones and tablets to laptops and desktop computers, Bullseye MultiScreen reaches consumers on every device they use to keep up with the speed of life.

  • Customizable. Flexible. And of course, measurable.

    Bullseye MultiScreen enables you to engage the same consumers on different devices. So you customize campaigns in ways you never thought possible by delivering different messages to phones, tablets and PCs based on the target’s level of interaction with each device.

    And with Bullseye MultiScreen, you can measure results at the cash register, where it counts. And it’s all done with privacy best practices.

  • Lights. Camera. Attribution!

    Video advertising is now playing on a mobile device near you. In fact, in the fourth quarter of 2013 alone, more than 100 million Americans watched videos on their smartphones, according to Nielsen.

    Only AdHaven Bullseye MultiScreen Video enables precise, purchase-based targeting for video, both online and mobile. Then we back it with cross-platform attribution of sales lift at the UPC level. Since 4INFO already solved the challenge of mobile targeting, reaching the right consumers with video across multiple channels is a proven way to create more effective campaigns that deliver a huge return on ad spend.

  • hyperlocal_nologo

    Precise targeting just got more preciser.

    You already know you can count on AdHaven Bullseye for precise 1:1 purchase-based targeting. But what if you could pinpoint those consumers even more precisely, at the exact time and place where their purchase decisions are made? At the store level. That’s Bullseye HyperLocal. When you put Geofencing on top of precision targeting, you’re looking at a whole new level of accuracy.

    To learn more, download the HyperLocal brochure.

    hyperlocal_logo
  • path

    Bullseye HyperLocal puts localized mobile advertising on the map.

    1. 1In or near your stores
    2. 2In competitive stores
    3. 3At home after they’ve left your store
    4. 4At airports, stadiums, convention centers, shopping malls, restaurants
  • Target. Retarget. Rejoice.

    You’ve never had this much control or flexibility to reach customers at the local level. Since we know who the mobile device belongs to, we can leverage trusted third party purchase data to target them. Then you can retarget them when they’re at a crucial moment in the purchase cycle. Then because we know who saw the ad, you can compare their purchase behavior to those who didn’t see your ad, giving us a true measure of actual sales lift. Rejoice.

  • movers_nologo

    Catch ‘em when they’re moving.

    How do you cash in on sales opportunities that are unique to those in the process of moving? Whether they’ve just listed their home, are under contract, or have already sold and on the move, AdHaven Bullseye for New Movers can deliver relevant offers to precisely targeted individuals, just when they need you most. Now all the signs lead to success.

    To learn more, download the New Movers brochure.

    movers_logo
  • Bullseye brings your message home.

    AdHaven Bullseye for New Movers is the first mobile solution that enables you to precisely target this prime demographic at every stage of the funnel, and then track results.

    At the fingertips of millions of movers.

    Using advanced geocoding and patent-pending algorithms, we match smart phones and tablets to households. Then using Speedeon’s new mover data, we identify consumers in the move process. Finally, our network allows you to target just them with specific messages and measure the back end.

    The result: cost-effective mobile advertising that works.

    • Targeted and measurable
    • Less costly than direct mail
    • Proven Bullseye 4-to-1 ROI
  • Segmented.

    Powered by Speedeon, Bullseye targets new movers like no one else can. Since Speedeon taps into more than 3,000 sources, it’s the best data available. So now you can you to match your message to specific customers in the right stage of the move cycle, including:

    • Home listed
    • Under contract
    • Sold/moving

    Targeted.

    No matter where your customers are in the move process, we’ll find them. Bullseye for New Movers enables you to reach 4-5 million households monthly who have moved in the past 90 days, and 1-2 million households currently in the process of selling their homes.
    You can even target messages by segment. Retarget those who respond early in the process with additional offers as they progress through stages of moving.

    Sold!

    Whether they’re moving across town or across the country, are at the beginning or the end of the move cycle, AdHaven puts customers on the move on the map. No heavy lifting required.

  • crm1

    If you’re targeting current customers, you’re in luck.

    With Bullseye for CRM, your in-house data file is pure gold. Because you can use mobile to reach your existing customers on a 1-to-1 basis or by specific segment at scale, with no waste. And since you’ll know exactly who saw your ad, you can see exactly how well it worked. Don’t miss this golden opportunity.

  • crm2

    Precise 1:1 targeting. No modeling. No look-a-likes.

    Only Bullseye for CRM can make a direct match between your in-house data file and our universe of more of than 152 million consumers with mobile devices and 101 million households. This is true 1:1 mobile targeting, not modeling of your best customers, look-a-likes or zip code targeting.

    Don’t just target. Retarget.

    With Bullseye for CRM, you can enhance your cross-channel customer relationship campaigns by retargeting based on prior purchase behavior or response to prior messages. And you can measure the results in increased basket size and share of wallet.

  • location

    It’s who you know. And where you go.

    A pair of solutions that enable you to target based on location parameters:

    • Geotargeting
      • DMA
      • ZIP+4
      • ZIP+6
    • Geofencing
      • Target in-store (50-meter radius)
      • Target nearby (up to a 10-mile radius)
      • Target competitor locations
  • fundamentals

    Fundamentals.
    On time. On budget.

    A single product that makes it easy to target by:

    • Handset
    • Demographics
    • Application
    • Mobile Browser
    • Operating System
    • Channel
    • WiFi/OTA
    • Time of Day
    • Day of Week
  • SMS Publishing & Mobile Marketing

    4INFO offers a variety of text message publishing platforms to power your SMS programs, ranging from instant publication of white-labeled content to integrated application-to-person messaging technology. SMS publishing is supported on nearly 100% of handsets, allowing you to reach the largest possible portion of the mobile audience.

    With 4INFO’s AdHaven™ platform, publishers may earn revenue from ads placed on their content or publish branded SMS content without advertising.

  • PubStream & 4INFO Messaging Gateway

    The PubStream Platform is an easy-to-use, self-service solution that allows publishers to make their content available via text messaging.

    • Quick and easy to set up
    • Choose from ad-supported or ad-free publishing
    • Ad revenue is shared with ad-supported publishers

    The 4INFO Messaging Gateway allows for application-driven message publishing for select publishers that meet our standards for high quality content.

    • Integrate text messaging into your product
    • Choose from ad-supported or ad-free publishing
    • Ad revenue is shared with ad-supported publishers

    Contact us to find out more about SMS publishing with 4INFO.

Case Studies

  • Pace
  • Kraft
  • Olympus
  • Crystal Light
  • Lufthansa
  • Temptations
  • Hartz
  • Kmart
  • Pepto-Bismol
  • Pandora
  • Walmart
  • Fiat
  • Audi
  • Zyrtec
  • Tide
  • Southwest Airlines
  • Porsche
  • Madagascar
  • Gatorade
  • Chase
  • The Home Depot
  • Rich Media Advertising

    rich-media

    These technically advanced and engaging display ads have extensive possibilities for interactive content.

    • Embedded panels can automatically expand and retract
    • Custom interactive animation
    • Custom conten downloads
    • Swipe, tap, and rotate in-ad content
  • Mobile Video Advertising

    mobile-video

    Video advertising may run as pre-roll or can be linked directly within mobile apps, from display or within SMS advertising.

    • Reach a broad range of mobile devices, including iPhone, iPad and Android
    • Easily adapt traditional television or web video content
    • Increase brand recall through rich media
  • Display Advertising

    display

    Your advertising appears on top mobile sites and within mobile applications. Reach the addressable mobile audience.

    • Innovative ad units
    • Sophisticated targeting
    • Low-cost customer acquisition
  • Solutions

    If you’re into market segmentation, we have the solution.

    When it comes to vertical markets, AdHaven Bullseye has what it takes to squeeze better results from every segment. By partnering with the most trusted 3rd party data providers, we deliver integrated precision targeting and measurement solutions for these verticals:

    • Automotive
    • Retail
    • Consumer Packaged Goods
    • Financial
    • Customer Relationship Management
  • Automotive

    How Bullseye hits the mark with automotive buyers.

    Offered through a partnership with DLX Auto powered by Polk, automotive companies can target based on a huge variety of automotive affinity, ownership and market features, and measure the results of the campaign through Polk data.

    audio
  • Retail

    How Bullseye hits the mark with retail customers.

    Powered by our relationship with Acxiom, we enable retailers to reach mobile audiences based on a plethora of actual household purchase data. So they can serve customers targeted ads and measure response at the cash register.

    axiom
  • cpg

    How Bullseye hits the mark with packaged goods buyers.

    Through an exclusive relationship with Catalina, we give CPG brands the ability to reach mobile consumers based on past purchase behavior, including product categories, frequency and even brand preference. Since we know who saw the ad, and Catalina call tell you who bought the product, measuring sales lift is a snap.

    catalina
  • Financial

    How Bullseye hits the mark with financial services.

    By integrating 3rd party data from Acxiom, we enable financial clients such as banks, credit card and insurance companies to reach their mobile audiences efficiently and effectively. With mobile in their arsenal, these advertisers are making the most of their marketing budgets.

    axiom
  • CRM

    How Bullseye hits the mark with your current customers.

    Brands with large-scale customer CRM data can target those customers with exclusive mobile campaigns. Reach only your customers, with no wasted impressions. Custom segmentation is available, as well as comprehensive reporting of impression data by household, enabling true measurement of results at the cash register, where it counts.

  • measurement

    4INFO measures up where it counts.

    While some mobile ad platforms tout taps and downloads to prove their effectiveness, 4INFO combines the industry’s most sophisticated precision mobile targeting tool with the power to measure sales at scale, without limitations. So you’ll know who’s buying your product, no matter how or where they’re buying it. That means you can finally compare the return on your mobile advertising investment to your other media. And when you do, you’ll find that mobile is a perfect fit in your integrated campaigns.

  • frog

    Hitting your mobile target has never been this easy.

    4INFO snaps up mobile users by accurately matching 152 million mobile devices to 101 million households. That enables you to use 3rd party data sources or your own customer data to achieve precise 1:1 targeting, just as you do with online and direct mail. That’s a huge leap forward.

  • own

    Mine your CRM data and make the most of your greatest treasure.

    With Bullseye for CRM, your in-house data file is pure gold. Because you can use mobile to reach your existing customers on a 1:1 basis with no modeling, no look-alikes and no waste. And since you’ll know exactly who saw your ad, you can see exactly how well it worked. Don’t miss your golden opportunity to make the most of the your best prospects, your current customers.

  • A history of innovation. A history-making platform.

    4INFO invested years and millions of dollars to build the industry’s most advanced targeting and measurement platform. It began with advanced technologies and geocoding to map every US household to a latitude/longitude. Then we analyzed billions of ad requests using patent-pending big data clustering algorithms to anonymously map mobile devices to each household. The result?

    We’ve accurately matched more than 152 million consumers’ mobile devices to 101 million households. So you can define your target audience just like you do with other media. Whether they’re at home or away from home, we receive an ad request and identify the device, instantaneously matching it to one from 101 million households. And if the household purchase data matches the target criteria, we serve the ad. If not, we don’t serve an ad, eliminating wasted impressions.

  • 1st class partnerships for world class results.

    4INFO partners with industry-leading data providers, inventory exchanges and technology experts to keep AdHaven on the mark, and on the money.

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  • About 4INFO

    4INFO has brought mobile display advertising out of experimental status and placed it squarely into the mainstream with other measurable media such as TV, radio, print, direct mail and online display. The AdHaven Platform enables true 1-to1 precision targeting and measurement at scale, with no limitations.

    At the center of the AdHaven Platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver the most advanced targeting and best ROI in the mobile advertising industry.

    In addition, AdHaven partners with the world’s leading data providers, inventory exchanges and ad sources to bridge the gap between mobile inventory and online advertising spend.

    4INFO has been at the forefront of mobile innovation since 2004 and is headquartered in San Mateo, CA with offices in New York, Los Angeles, Chicago and Boston.

  • A foundation in SMS.

    4INFO was founded in 2004, with a focus on mobile search via text messaging. We quickly set the standard for SMS content, while Nielsen ranked 4INFO the largest standard rate short code SMS content provider in North America.

    In January, 2006, after an initial investment by US venture partners, Draper Fisher Jurvetson and Gannett Company, 4INFO short code was place on the front sections of USA TODAY. The core alerts platform launched one month later, leading to several years of exponential growth in users. 4INFO's advertising network launched in October, 2006.

    As the leader in text messaging services, 4INFO delivered real-time ad supported SMS answers and entertainment messages – both as a response to search queries and as alerts on subjects ranging from sports and weather to stocks and celebrity news.

  • Paving the way for publishers.

    In February 2009, 4INFO launched the AdHaven server. This technological leap initially enabled mobile operators, content publishers and SMS aggregators from anywhere in the world to leverage their current SMS publishing infrastructure and begin generating advertising revenue.

    Through AdHaven, partners could tap into 4INFO's industry-leading advertising serving solution and services, including ad sales and operations, campaign management/optimization and billing. AdHaven integration was available to any SMS publisher and worked over any SMS short code. Participating publishers could either sell their own ad inventory or participate in the 4INFO SMS Advertising Network, the leading SMS advertising network in the US.

  • Growth continues with the launch of AdHaven Bullseye.

    In 2010, 4INFO acquired Butter, and created a full service mobile media advertising platform by expanding the AdHaven platform to serve mobile banner, rich media and video advertising to the growing smartphone market.

    In 2011, the growing demand for precision targeting with measurement led us to begin development of our current flagship product – AdHaven Bullseye.

    4INFO continued to take significant strides forward in 2012, a year in which we welcomed a new CEO while enhancing our portfolio of mobile advertising products. By the end of the year, AdHaven Bullseye beta was available.
    Significant new funding fueled our growth throughout 2013, as we built partnerships with some of the industry’s most respected third party data providers. And in March, AdHaven Bullseye was officially launched.

  • Career Opportunities at 4INFO.

    For people who thrive in an innovative, fast-moving environment, 4INFO is your opportunity to shine. We’re changing the mobile industry for the better. Better for marketers. Better for publishers. And better for consumers.

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  • 4INFO Respects Consumer Privacy

    Validate TRUSTe privacy certification

    4INFO is committed to establishing and maintaining privacy best practices and to giving users control over their mobile advertising experience. AdHaven’s audience targeting does not rely on personal or device specific identification. User’s privacy rights are maintained while advertisers are presented with audience segments to target.

    How to Opt-Out

    To opt-out of AdHaven's interest-based advertising, please use your mobile device to go to our AdChoices mobile opt-out page. Please note that if you change your mobile device, you may need to renew your opt-out choice, and if you use more than one device, you must opt-out of each device by visiting this site from the browser on that device. You can opt-in again at any time by visiting the AdChoices page. Please note, due to technology limitations YOU CAN NOT opt-out from your computer. You must visit the preferences page from your mobile device(s) to opt-out.

    4INFO AdHaven Mobile Advertising Privacy Policy

    Effective Date:  May 15, 2014

    1.     Introduction

    We (“4INFO” or “we”) have designed this 4INFO AdHaven Advertising Privacy Policy (“Privacy Policy”) to help you understand how our ad-serving technology platform (our “Ad Platform” or “AdHaven Platform”) collects and uses information to help us provide advertising services to our clients, and to target ads through mobile products and networks.  It also explains your opt-out rights, if you do not wish to receive targeted advertising.  “Users” (or “you”) includes anyone who interacts with the services we offer, whether through a website, app, messaging product or other platform, which contains an ad sent by or through a service that we provide, including the AdHaven Platform.

    This Privacy Policy governs our AdHaven Advertising Services Platform (“AdHaven” or “AdHaven Platform”). 4INFO values your privacy.  We abide by the Mobile Marketing Association Code of Conduct for Mobile Marketing and other generally accepted industry standards.

    4INFO has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your information.  The TRUSTe program covers only information that is collected through 4INFO’s mobile ad-serving technology platform (the AdHaven Platform) and does not cover information that may be collected through this website.

    TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us as indicated in this Privacy Policy.  If you are not satisfied with our response you can contact TRUSTe here.

    2.     Overview of our “AdHaven” Ad Platform

    Through our AdHaven Platform, we help advertising clients deliver ads and content to mobile devices and, working with web-based partners, when we do this by serving ads to you while you are on mobile websites, mobile games and applications (“apps”).  We also work with web-based platforms that employ browser-based technology, to facilitate ads while you are online. We help our mobile and web-based advertising clients tailor ads and content to you that we think are more likely to be relevant to you. We also sometimes help them analyze their “audience” – how users appear to be responding to their ads or products.

    To do this, we collect and use the information that we’ve described in this Privacy Policy. We also provide an easy opt-out, as we’ve described below under “How to Opt Out” in Section 5.

    3.     Information We Collect In Order to Serve Ads and Content

    We gather several types of information from you that help us and our data partners serve ads that are interest-based and thus more likely to be desired and relevant to your needs and wants.

    We receive information from apps, games and similar mobile products that we work with, and the platforms that host and work with them. This information may include geo-location data (including precise geo-location data), as well as demographic data, connection data associated with your mobile device (such as your browser or device type), your zip+4 postal code, and the wireless carrier to which you subscribe. It may also include what actions you have taken on advertising we have served you.  For instance, if you respond favorably to ads about sports, we may target your preferences based on that.  In addition, if you click on an advertisement we have delivered to you, we may receive information about that interaction, which may include from what app or website you clicked an advertisement or that you subsequently downloaded an app.

    We also may collect and use information about how you access our Ad Platform, including:  the IP address used to access the mobile Internet, the type of phone or other mobile device used, the unique device identifier, the date and time a mobile ad was delivered and, if applicable, clicked on.

    We also use geo-location data as a way to target users through de-identified and/or anonymous data segments, such as geographic, demographic or interest-based data provided by our data partners, which may be derived from house-hold level data (“Data Segments”). These segments might suggest, for instance, that you might be interested in receiving an ad for a convertible rather than an SUV, or a trip to Las Vegas instead of to Disneyland. We may also collect and retain other information that you willingly provide to us, through various online and mobile communication methods.

    As described in Section 4, in order to help us better predict which ads may interest you, we may make certain inferences based on data we collect (including geo-location data), and enhance that data with other de-identified or anonymized segments provided by third party sources.

    4.  How We Use and Share the Information We Collect

    We use the information we collect to help advertising clients better target ads and content to you, and analyze trends about how users react to advertising.  Where the information could reasonably identify who you are, we create anonymous, unique identifiers to de-identify, anonymize or otherwise process the data in a way that prevents our clients (or other third parties) from associating anonymous activity with any personal information.  “Personal Information” means information that can reasonably be used to determine who you are, or how to contact you in a direct way.

    We may link anonymous identifiers to Data Segments, including by making inferences based on geo-location data sets.  This combination of information may allow us to infer whether multiple devices are associated to the same general location, such as to a household. We may also work with web-based ad exchanges and other networks who use similar anonymizing technology to tailor (or help us to tailor) ads and offers across mobile and/or web-based channels.  In either case, we do not merge Personal Information with precise geo-location data (e.g., where an individual has gone) or to online browsing activity (e.g., what an individual has done online), but we may tailor ads based on inferences we or our partners have drawn from such geo-location data, Data Segments correlated to such geo-location data (such as demographic data), or both.

    We may work with or on behalf of our Clients to communicate with you regarding certain products and services. When we do so, we may share the information you have provided us with them, in order to fulfill those requests. We also may aggregate this information and share it with other companies, partners and providers we work with.

    We also may provide the information we collect to companies that perform services for us, such as technical or operational services, or that store the data.  These entities are contractually required to handle information in a way that is consistent with this Privacy Policy.  We also may share the information with third parties if we think it is necessary to comply with applicable law; enforce or apply our Terms of Use and other agreements; protect the rights, property, or safety of 4INFO, our employees, our users, or others; or for fraud prevention purposes.

    In addition, if 4INFO or all or substantially all of its assets were acquired, or in the unlikely event that 4INFO goes out of business or enters bankruptcy, your information may be transferred or acquired by a third party, subject to the conditions of this Privacy Policy.

    5.  How to Opt Out of our AdHaven Advertising Platform

    You can opt-out of receiving targeted advertising from us. Please keep in mind that even after you opt-out, you will continue to receive ads, but we will no longer tailor those ads based on your interests or activity.  To opt-out of interest-based advertising, use your mobile device to go to our mobile AdChoices opt-out page.   Please note that if you change your mobile device, you must renew your opt-out choice, and if you use more than one device, you must opt-out of each device by visiting this site from the browser on that device.  Also keep in mind that you can opt-in again at any time by updating your preferences by visiting the AdChoices Management page from your mobile device. Please note, due to technology limitations YOU CANNOT opt-out from your computer. You must visit the preferences page from your mobile device(s) to opt-out.

    If you prefer to not have your precise geo-location data collected, you can make this selection within your mobile device settings.

    Some opt out mechanisms will use the HTML5 local storage of your device in order to save your choice preference. We may view the local storage of your device in order to determine what choices, if any, you may have made previously. If we recognize a choice preference within the local storage of your device, we will honor that request.

    As described above, we sometimes work with web-based platforms to help tailor online and mobile ads.  If you wish to opt out of those platforms, please go to http://www.aboutads.info/choices or http://www.networkadvertising.org/choices/.

    6.  Information Relating to Children

    Our Ad Platform, Website and services are designed for those 13 years of age and older.  We do not knowingly collect personal information from anyone under the age of 13 and we do not knowingly create data segments targeting those under 13. If we are made aware that we have received personal information from someone under 13, we will use reasonable efforts to remove that information from our records. 

    7.       Information Relating to Health Conditions

    We do not create Data Segments based on health or medical conditions. We may, however, work with partners that create those types of Data Segments and we may serve advertising based on these Data Segments. 4INFO requires our partners to get the consumer’s consent before enabling ad targeting based on health data.  To learn about the health-based Data Segments we or our partners may work with, please go to http://www.datalogix.com/health-related-segments/.    If you would like to opt out of having ads tailored based on those segments, or review our data partner’s privacy policies, please go to https://www.datalogix.com/privacy/. If you wish to learn more about some or all of those partners and those types of Data Segments in general, please go to http://www.networkadvertising.org

    8.       Security

    We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it.  This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

    We retain the information we collect for up to one year, after which it is one way (i.e., irreversibly) hashed and/or anonymized, aggregated, and archived for business purposes.  

    9.     Changes to This Privacy Policy

    From time to time, we may revise this Privacy Policy to reflect changes to the Services or for other reasons.  Therefore, it is important to check this Privacy Policy periodically.  If we make any material revisions to this Privacy Policy, we will provide advance notice on our website.  It is the obligation of users visiting this website to learn of changes to the Privacy Policy since their last visit.  Any change to this Privacy Policy shall be effective as to all visitors once instituted (or as otherwise stated by us).

    10.     Industry Memberships

    We are a member of the Interactive Advertising Bureau (the IAB) and the Mobile Marketing Association (the MMA).  In addition, to promote consumer transparency about data usage, and in compliance with the DAA’s self-regulation program, 4INFO utilizes the “AdChoices” advertising icon. You can learn more about the program here.

    11.     Contact 4INFO with Questions or Concerns

    If you have any questions or concerns regarding privacy at 4INFO, please send us a detailed message to privacy@4info.com.  Alternatively, you may contact us via postal mail at: 

    Privacy Officer
    4INFO, Inc. 
    155 Bovet Road, Suite 200 
    San Mateo, CA 94402

     

  • jenkins

    Tim Jenkins

    CEO

    Tim is the CEO of 4INFO and a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles at several tech companies including Apple and Stratacom (acquired by Cisco). At Apple, Tim was responsible for developing the education business division in Europe. Employing a unique channel and product strategy he helped this division grow to over $500M in annual revenue. While at Stratacom he was a key player in their global expansion, entering 11 new major geographies in Europe and Asia as Stratacom grew to more than $250M in revenue. Tim was also the CEO of Simpata, a SaaS based HR and benefits platform licensed to major medical carriers. The company’s unique business model allowed carriers to direct market to employees online using proprietary profiling techniques. In 1995, Tim founded Creative Wonders, a joint venture between Electronic Arts and Cap/Cities ABC. Creative Wonders scaled from nothing to $30M in revenue and profitability in less than 3 years and was sold to The Learning Company/Mattel.

    Armed with extensive experience in developing profitable strategies and scaling companies, Tim will drive the expansion of 4INFO in the rapidly growing mobile market within the US and globally.

    Tim graduated Magna Cum Laude from the University of Cincinnati with a degree in business and finance.

  • michelle

    Michelle Estabrook

    Vice President of Ad Operations

    As vice president of ad operations, Michelle is responsible for driving deployment of 4INFO advertising and technology on behalf of clients. Michelle has worked in digital media delivery for over ten years, most recently at Transpera, where she managed the technical client engineering team and oversaw the implementation, delivery and reconciliation of mobile ad campaigns. During her time at Transpera, she led the integration with Tremor Media ad operations after Tremor Media acquired Transpera. Prior to Transpera, Michelle managed advertising operations at Third Screen Media and Yahoo!. Michelle has a Bachelor of Science in business from the University of New Hampshire.

  • ed

    Ed Koenig

    Vice President of Finance & Human Resources

    As vice president for finance and human resources, Ed oversees financial and administrative matters at 4INFO. He is responsible for the company's accounting, investments, financial reporting, payroll, human resource services, purchasing and risk management. Ed's comprehensive business perspective was developed over three decades of serving both public and closely held businesses. Prior to joining the company, he served as a consultant and assistant controller for Pandora Media. Ed began his career with Arthur Andersen & Co., and has served in various executive positions including corporate controller at Purple Communications, chief financial officer at IntelliTools and controller at Broderbund Software.

    Ed graduated from the University of Notre Dame with a BBA in accounting, and has an MBA in finance from the University of Denver. He also is a licensed CPA (inactive).

  • chuck

    Chuck Moxley

    Chief Marketing Officer

    As chief marketing officer for 4INFO, Chuck Moxley oversees all marketing strategy, corporate communications, branding, advertising product marketing and product strategy. He brings over 25 years of marketing experience, about half of which was spent on the agency side and half on the client side. Chuck’s brand marketing experience includes Lee Jeans, Sears, Sprint, BellSouth, CITGO, Chick-fil-a, NDC and Scientific-Atlanta. He has also co-founded five technology companies during the course of his career. Most recently, he founded Ideaology Partners, focused on fundraising technology and products for the educational sector. Prior to that he was vice president of marketing at Simpata, a leading SaaS company in the human resources space.

  • kristin

    Kirsten McMullen

    Chief Privacy Officer

    As chief privacy officer for 4INFO, Kirsten is responsible for the oversight of the company’s information practices and leads initiatives relating to internal compliance with applicable privacy guidelines and consumer affairs. Kirsten has actively represented 4INFO within the mobile advertising industry for more than six years, helping guide industry-wide privacy and policy discussions, and development of global guidelines and consumer best practices through the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB). She is a member of the International Association of Privacy Professionals, and holds a Master's Degree in business from Santa Clara University.

  • arash

    Arash Saffarnia

    Vice President of Engineering

    As the vice president of engineering, Arash leads the software engineering, systems operations and program management teams for AdHaven, 4INFO's mobile advertising platform. Arash came to 4INFO from Transpera, where as director of engineering he was responsible for the architecture and implementation of an enterprise business intelligence reporting system, as well as providing a platform for ingesting, transcoding and presenting mobile video content. He was co-founder and chief technology officer for QSpace, a leader in online credit data information, where he architected a web-based customer service interface, and designed a centralized database and co-branding engine to seamlessly provide products to over 250 partners, including Yahoo! and Microsoft. Arash has a B.S. in computer science, physics and applied math from San Francisco State University.

  • brian

    Brian Slitt

    Vice President of Sales & Business Development

    As vice president of sales & business development at 4INFO, Brian is responsible for publisher, data and channel partner relationships. Brian most recently served as director of advertising for SkyGrid, leading partnerships around mobile and social real-time media opportunities across PC, Smartphones, Tablets and Connected TVs. Prior to SkyGrid, Brian was director of sales at JiWire, where he managed a team and built out the sales strategy on the East Coast around reaching the on-the-go mobile audience via Wi-Fi and mobile applications. As director of sales at Third Screen Media, he was a senior sales team member selling first adopter mobile on-deck media with Verizon Wireless and on the TSM Network, He was also part of the sale of the company and integration into AOL and later re-named Platform-A. At AOL/Platform-A, Brian was a mobile product subject matter expert tasked with evangelizing present and future mobile advertising opportunities internally throughout the organization and externally to brand marketers. Brian started his digital experience at Yahoo!, where he was part of the Agency/Brand media team and started his career in consulting roles in the legal, finance and telecom sectors.

    Brian has a Bachelor of Arts in Government from Connecticut College.

  • mari

    Mari Tangredi

    Senior Vice President of Strategic Alliances & Corporate Development

    As senior vice president of strategic alliances and corporate development, Mari Tangredi creates new revenue-generating partnerships and leads potential merger-and-acquisition activity. Before joining 4INFO, she gained more than 20 years of experience focused on strategy, business development, new product development and M&A. Mari was founder & vice president of business development at CloudPrime, where she was responsible for the strategic direction, cross-functional leadership and execution of a leading secure messaging solution. Prior to that, Mari worked at a boutique advisory and investment firm assisting technology companies in their next phase of growth. Early in her career she had various roles at AT&T in sales, product and new product development.

    Mari has an MBA in high technology from D'Amore-McKim School of Business at Northeastern University in Boston.

  • Tim Jenkins
  • Michelle Estabrook
  • Ed Koenig
  • Chuck Moxley
  • Kirsten McMullen
  • Arash Saffarnia
  • Brian Slitt
  • Mari Tangredi