FOR PRECISION TARGETING AND MEASUREMENT AT SCALE, 4INFO DELIVERS RESULTS AND LEADS THE INDUSTRY.

It’s no secret that mobile is quickly becoming the screen of choice for consumers looking for news, information and entertainment. But many marketers still aren’t sure of mobile’s value as an advertising medium. But that’s all about to change.

Now, thanks to 4INFO’s unmatched precision targeting capabilities and measurement expertise, you can finally evaluate mobile on its ability to generate additional sales, giving you the bottom line results you need to make it a core component of your media mix.

4INFO’s patented device match method has enabled us to solve the challenge of accurately matching mobile devices to households, unlocking the purchase history of the consumers who use those devices. That allows us to achieve pinpoint targeting, ensuring that you’re serving ads to the best prospects without waste. And since we reach more than 95 percent of all U.S. smartphone users, we also deliver the scale you need to make your sales needle move.

Finally, in close partnership with the industry’s most trusted data providers, we accurately measure the actual in-store sales lift of a mobile or cross-channel campaign, delivering a reliable, meaningful Return on Ad Spend (RoAS). You might also like to know that 4INFO campaigns deliver an average RoAS of more than 264 percent. With more than 100 measurement studies under our belts, it’s no wonder more than 200 brands count on the 4INFO platform to deliver their measured mobile campaigns, including:

  • 8 of the top 10 CPG companies
  • 6 of the top 10 retailers
  • The 5 largest auto manufacturers
No other cross-screen ad platform provider can match the experience and capabilities of 4INFO.

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4INFO reaches 2.4x more U.S. households with $100K HHI than the Wall Street Journal.

A HISTORY OF HISTORY-MAKING INNOVATION.

In an industry that changes almost daily, 4INFO has remained at the forefront, evolving from the largest SMS content provider to a leader in precise purchase-based targeting with measurement at scale. Here are a few milestones on our journey to where we are today.
  • 4INFO was founded in 2004 with a focus on mobile search via text messaging.
  • 4INFO's advertising network launched in October, 2006.
  • In 2009, Nielsen ranked 4INFO the largest standard rate short code SMS content provider in North America.
  • In 2010, 4INFO created a full service mobile media advertising platform to serve mobile banner, rich media and video advertising to the growing smartphone market.
  • In March, 2013, the AdHaven Bullseye platform was officially launched.
  • Throughout 2013, we built partnerships with some of the industry’s most respected third party data providers.
  • The company was awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households.

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