by Ken Mallon
"addressable device graph", "audience targeting", cross-screen, data, mobile
In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach
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by Chuck Moxley, CMO
advertising, "campaign measurement", data, location, "sales lift", "store visits"
Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But ... Read more
Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts. ... Read more