Resources

4INFO Promotes Digital Ad-Tech Regulatory Expert to  Chief Privacy Officer and Vice President of Compliance

Former 4INFO Marketing Executive Kirsten McMullen Will Help Boost Consumer Confidence in Data and Privacy Compliance

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4INFO Promotes Digital Ad-Tech Regulatory Expert to Chief Privacy Officer and Vice President of Compliance
Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico.

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Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing
How to Turn Identity Mapping into Measurable Marketing

Marketers are turning to identity mapping to understand & reach their customers and know which campaigns actually drive them to buy.

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How to Turn Identity Mapping into Measurable Marketing
Identity Mapping the Connected Consumer

There is no topic today more relevant to marketers than identity.

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Identity Mapping the Connected Consumer
How Traditional Media Planning Is Changing, And What Marketers Can Do About It

Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape.

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How Traditional Media Planning Is Changing, And What Marketers Can Do About It
Ad Age Webcast: Identity Mapping the Connected Consumer

Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy.

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Ad Age Webcast: Identity Mapping the Connected Consumer
Identity Mapping the Connected Consumer

Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy.

View
Identity Mapping the Connected Consumer
The Industry Just Got New Mobile Location Data Guidelines

The marketing industry just got standards for mobile location data.

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The Industry Just Got New Mobile Location Data Guidelines
Interview with Chuck Moxley, Chief Marketing Officer at 4INFO

MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley.

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Interview with Chuck Moxley, Chief Marketing Officer at 4INFO
Attribution Accelerator

The Future of Marketing Measurement - Nov. 30th, 2016

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Attribution Accelerator
How DSPs Navigate Agency ‘Preferred Partnerships’

Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers

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How DSPs Navigate Agency ‘Preferred Partnerships’
Walled Garden eBook

Download this new eBook to learn how to take control of your digital media in a walled garden environment.

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Walled Garden eBook
New advertising success metrics will change agency compensation model

Agency compensation for brand’s campaign performance is being redefined by success.

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New advertising success metrics will change agency compensation model
2016 Mobile Fact Pack

Ad Age’s annual mobile fact pack.

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2016 Mobile Fact Pack
Why 4INFO Infographic

Discover what makes 4INFO the best platform for your advertising needs

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Why 4INFO Infographic
Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom

Learn about the data behind successful cross-screen automotive brand advertising.

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Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom