Resources

How DSPs Navigate Agency ‘Preferred Partnerships’

Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers

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How DSPs Navigate Agency ‘Preferred Partnerships’
Walled Garden eBook

Download this new eBook to learn how to take control of your digital media in a walled garden environment.

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Walled Garden eBook
New advertising success metrics will change agency compensation model

Agency compensation for brand’s campaign performance is being redefined by success.

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New advertising success metrics will change agency compensation model
2016 Mobile Fact Pack

Ad Age’s annual mobile fact pack.

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2016 Mobile Fact Pack
Why 4INFO Infographic

Discover what makes 4INFO the best platform for your advertising needs

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Why 4INFO Infographic
Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom

Learn about the data behind successful cross-screen automotive brand advertising.

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Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom
Beyond the Walled Garden

Ad Age & 4INFO are navigating the traps and constrictions placed on marketers' valuable customer data by "Walled Gradens."

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Beyond the Walled Garden
 The Straightforward Guide to Mobile Ad Measurement

This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising.

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The Straightforward Guide to Mobile Ad Measurement
Beyond the Walled Garden

Adweek & 4INFO are navigating the traps and constrictions placed on marketers' valuable customer data by "Walled Gradens."

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Beyond the Walled Garden
Full Funnel eBook

Download this new e-book to learn how to measure mobile ad campaign success throughout the sales funnel.

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Full Funnel eBook
Forrester Mobile Mind Shifts Report

This report provides valuable information on how to craft the valued moments with your increasingly mobile consumer.

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Forrester Mobile Mind Shifts Report
Why other brands will follow P&G away from Facebook targeting

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

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Why other brands will follow P&G away from Facebook targeting
Mobile marketers should pay attention to return on ad spend

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

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Mobile marketers should pay attention to return on ad spend
Mobile Advertising Benchmarks, Q4 2015

Our updated edition of the mobile industry’s only benchmarks report comparing sales lift and ROAS across categories.

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Mobile Advertising Benchmarks, Q4 2015
Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping
The Whole Funnel is the New Holy Grail

Are marketers getting a true, complete and meaningful picture of their ad campaign results?

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The Whole Funnel is the New Holy Grail