4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement

by GeoMarketing

Earlier this month, mobile attribution specialist 4INFO brought on former Microsoft and Yahoo executive Ken Mallon as its first chief product officer.

For Mallon, the role allows him to combine his various experience into focusing on the two big questions major brands and retailers have been wrestling with these days: How do you connect and accurately track digital ads in an increasingly app-based, permission-oriented, cookie-less marketing landscape and prove that to consumers at scale? And how do you prove that those marketing messages are driving people to the checkout counter at physical stores?

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