4INFO Awarded Patent for Tech That Ties Mobiles to Households
by Mobile Marketing Magazine
US ad tech firm 4INFO has been granted a patent (No. 8,792,909) from the US Patent and Trademark Office for its technology that ties mobile devices to households. The tech powers the company’s AdHaven Bullseye flagship ad platform that has tied 152m mobile devices to 101m US households, without the need for cookies or modelling across wi-fi signals, a process that 4INFO describes as “probabilistic”.