4INFO Launches Bullseye MultiScreen
by Destination CRM
The multiscreen solution will improve campaign targeting and delivery by measuring actual sales.
4INFO, a mobile technology advertising company, has introduced AdHaven Bullseye MultiScreen, a solution designed to simplify crosschannel campaign targeting and delivery by evaluating campaign performance based on sales rather than clicks or other forms of engagement. Using AdHaven Bullseye MultiScreen, marketers will be able to rely on a single product to both target consumers through their personal and household data with relevant ads across multiple devices and gauge key insight on how the targeted campaigns are driving sales.