4INFO And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift

by GeoMarketing

Mobile ad campaigns directed at driving in-store sales produce an average $2.57 “Return on Ad Spend,” with some campaigns capable of returning an amount that is in excess of 1000 percent compared to what a retailer spent on a smartphone-based placements, according to a joint benchmark study conducted by 4INFO and shopping data provider Catalina.

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