A Marketer’s Guide To Cross-Device Identity
by Ad Exchanger
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the state-of-play around cross-device IDs.
Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record speeds – according to comScore, apps already account for more than 50% of time spent on digital media – advertisers and publishers are starting to recognize the promise, and the many challenges, associated with cross-device targeting.