Acxiom Partners with 4INFO for Mobile Retargeting
by Mobile Marketing Daily
One of the largest data and analytics providers to major brands, Acxiom is offering companies the ability to retarget their customers with mobile ads and offers. In a partnership with mobile ad tech provider 4Info, Acxiom customers will be able to match their first-party CRM data against 4Info's database of devices. By targeting a mobile ad campaign only to their own customer base, the marketer should then be able to see the impact of the campaigns on users through actual sales, the companies say.