How Long Will It Take For Brands To Catch Up To The Mobile Consumer

by ClickZ

Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space?

Many pixels have been darkened (the modern equivalent of "much ink has been spilled") explaining the potholes that mobile advertising budgets encounter on the road to getting a proportionate share of the marketing budget. The consumer eyeballs have been there for a while, and now, the wallets are catching up to the eyeballs.

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