How Mobile Will Save Retail

by Retail TouchPoints

It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within arm’s reach. And that was as of 2007. The percentage probably hasn’t gone down.

The smartphone is our helper, assistant, resource, guide and friend. We talk to the device itself (hi, Siri!), snap and share pictures of products we sort-of like while scanning barcodes to compare prices on the winners. Our smartphones help us be better, more informed shoppers. And 74% of us already use our mobile devices while shopping.

Yet we continue to see resistance to moving media budgets to mobile.

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