Mobile programmatic exchange InMobi and ad tech company Rubicon Project announced the availability of mobile native and video formats on the InMobi Exchange.

by FierceMobileMarketer

The InMobi Exchange, powered by Rubicon Project, said it now provides programmatic buyers both native and video advertising across 7,800 mobile apps and growing, "bringing to market the most extensive and diverse set of engaging mobile ad experiences, at scale." According to InMobi, native and video ads typically deliver between two and five times the performance of standard mobile ad units.

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