News Byte: Acxiom Adds Mobile Marketing Component

by Direct Marketing News

Acxiom has partnered with 4INFO to offer its users a mobile advertising platform to enhance relationships with existing customers.

4INFO's AdHaven Bullseye product, now available within the Acxiom Collaborative Targeting Suite, lets companies use first-party CRM data to better target customers via mobile methods and then measure campaign effectiveness through actual sales lift.

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