'Privacy-by-Design' Is Crucial, but Not Easy or Cheap, 4Info Put Itself through a Rigorous Data-Privacy Process

by Advertising Age

For many marketers, data privacy and security concerns still take a backseat to bright, shiny advancements in targeting.

That didn't stop ad-tech firm 4INFO from self-imposing a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers.

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