Publicis Groupe’s SMG is first agency to partner with Acxiom; Will co-develop new applications for Acxiom’s Audience Operating System

by 4A's Agency News

Publicis Groupe’s SMG is first agency to partner with Acxiom; Will co-develop new applications for Acxiom’s Audience Operating System.

Starcom MediaVest Group, a division of Publicis Groupe [EURONEXT Paris: FR0000130577], and the enterprise data, analytics and software-as-a-service company Acxiom announced today a new partnership that will give SMG clients access to Acxiom’s Audience Operating System (AOS), a newly launched open platform that allows marketers, agencies and publishers to plan, buy and optimize audiences across channels, devices and applications with precision and scale. SMG and Acxiom will also co-develop applications for AOS that will introduce new ways to utilize the system’s consumer data and decision science services.

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