The Increased Precision of Mobile Targeting and Tracking
by iMedia Connection
Mobile marketers used to have to throw a campaign out to the masses and hope for the best. These days, though, there are some exciting options to reach the precise consumers you want.
It's crucial to stay current on trends and be slightly ahead of the curve. This positions you in a great spot to stay ahead of the competition. This is true in much of life, but especially when it comes to targeting and tracking in mobile.