What advertisers risk when relying solely upon Facebook and Google
The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences.
Tim Jenkins, CEO, 4INFO
The implied question is: What value do other ad tech platforms bring that you can’t get from one of the dominant players?
Working exclusively with an “800-pound gorilla” doesn’t give you a 360-degree view of or access to prospects and customers. Marketers should work with multiple sources and reach people at all the touchpoints along the customer journey. Big players dominate in certain activities that people do on their mobile devices, but not all of them.