How to Turn Identity Mapping into Measurable Marketing
How to Turn Consumer Identity Mapping into Measurable Marketing
Data overload and the ever-changing digital marketplace have made consumer marketing more challenging than ever, as brands struggle to adapt rapidly enough to sustain market leadership and keep sales growing. Marketers seeking an edge are turning to robust identity mapping as a way to understand and reach their customers and know which campaigns actually drive them to buy.
In this webinar, 4INFO and Kantar Shopcom will address the massive shifts that have left the marketing landscape more complex and the challenges and opportunities brands have in mapping digital identity.