4INFO Announces New Publishing Partner Gaia Online
The web’s fastest-growing teen social network is the latest to offer mobile alerts to customers via 4INFO Publishing Platform
SAN MATEO, CA. – (January 10, 2008) – 4INFO, Inc., the leader in SMS publishing and advertising, today announced that social network Gaia Online is the latest Web 2.0 company to join the 4INFO publishing family. Using the 4INFO SMS publishing platform, Gaia Online will now offer members the option to receive text alerts letting them know – from anywhere – that they've received a Private Message from another member. Other notable 4INFO content and publishing partners include: Evite, Hot or Not, MeeVee, FoneShow, TuneFly, and Dial Directions.
Founded in 2003 by comic book fans, Gaia Online has become the fastest-growing social network on the web. Millions of teens come to Gaia every month to play games, make friends, and participate in the world's most active online community. Gaia members can easily sign up for mobile alerts by visiting the sign-up widget on the homepage of their Gaia account.
"Texting has achieved a huge following among teens, and by using 4INFO's publishing platform, businesses can reach easily this audience and keep them connected to their brands and services," said Ted Burns, VP of product for 4INFO.
The 4INFO Publishing Platform gives publishers the ability to make their content searchable via mobile phone, create text alerts, provide menu-driven information, and more. 4INFO's proprietary technology handles all back-end functions for its publishing partners, from administrative features and alerts management to personalization, and removes the burdens of billing, subscriber management, and short-code setup. In addition, 4INFO can insert advertising on partner messages, providing the ability for publishers to monetize their mobile content.
"More than 300,000 members log in to Gaia every day, and now we're giving them a free, easy-to-use service that lets them stay in touch with their community even when they're away from the computer," said Charles Hudson, director of business development for Gaia Online. "And this service is a great fit for our teen audience since it works on any phone."
About Gaia Online
Founded in 2003, Gaia Online is a mix of social networking and massive multiplayer online role-playing games (MMORPG). Users can create their own avatars and earn money for them by playing games and interacting with the virtual world. Gaia also includes its own marketplace, driven by a micro economy among its members.
About 4INFO
The leader in text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time SMS answers and entertainment messages – both as a response to a search query, or as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at:
http://www.4info.net or send a text to 44636.
