4INFO and Songwhale Partner to Expend Distribution of Mobile Entertainment Media
4INFO Selected to Power Songwhale Texting
SAN MATEO, CA – March 24, 2009 – 4INFO, a leading mobile media company and pioneer of SMS (short message service) advertising and publishing services, announced today a partnership with Songwhale, a free entertainment service that delivers premium digital content directly to consumer's handheld devices. Songwhale allows fans at venues such as concerts and sporting events to receive event-specific content such as interviews, music files or scores on their mobile devices.
Through the partnership, Songwhale expands their portfolio of offerings with SMS powered by 4INFO. Simultaneously, 4INFO will be able to provide its advertising customers a more integrated mobile campaign offering by partnering with Songwhale for its breadth of cutting-edge mobile technologies like Wi-Fi, Bluetooth and direct-to-device consumer outreach.
"Songwhale wanted to expand the reach of our mobile entertainment offerings and we believe SMS is crucial to that growth," said Songwhale President Ty Morse. "We chose to partner with 4INFO because they offer media expertise, integrated ad serving, and demonstrated success at serving the largest number of text messages in the industry today."
"We are excited to bring our expertise in SMS message delivery to an exciting and cutting edge mobile multimedia platform such as Songwhale," said 4INFO's vice president of business development, Rich Qiu. "By expanding the reach of their content through 4INFO's industry leading platform, a new and growing audience will see first hand the meaningful and engaging connections possible with SMS."
About 4INFO
4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., with additional offices in Chicago and New York, 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., The Peacock Equity Fund: the joint venture between GE Capital's Media, Communications & Entertainment finance business and NBC Universal, Sand Hill Capital, Selby Ventures and U.S. Venture Partners. Learn more at:
http://advertising.4info.net or text "advertise" to 44636.
About Songwhale
Songwhale is digital content delivery, free to the end user. Songwhale achieves this through superior applications of current handheld features, attracting sponsors, and escalating the modern event. Events use Songwhale to deliver complimentary video, audio, text, digital coupons, and premium prizes to handheld devices at gatherings of 70 to 70,000. By deploying all popular handheld technologies including Wi-Fi, Bluetooth, Flash Storage, and SMS, Songwhale creates new attractive inventory for events, generating additional sponsorship dollars. Formed in 2007, Songwhale defined the acceptable use case of short-range digital content delivery by successfully delivering access to emerging sponsorship inventories without disturbing consumers. Songwhale has main offices in Pittsburgh, PA, and Minneapolis, MN. Songwhale is privately funded. Songwhale's partners include The Pittsburgh Steelers, Virgin, Capitol Records, and Carnegie Mellon University. For more information visit www.songwhale.com.
