SAN MATEO, CA – December 1, 2009 – 4INFO, a leading mobile media company and pioneer of SMS advertising and publishing services, announced today the integration between the 4INFO ad network and Twitter to create an exclusive SMS ad unit and functionality. This new functionality allows users to follow a Twitter feed by simply texting a keyword. Both publishers and advertisers will use this feature to allow users to sign up for their favorite tweets via SMS directly from 4INFO, without having to text in to a new number.  

One of the largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market is among the first to advertise on the 4INFO SMS network using this unique capability.

4INFO is currently the largest SMS ad network in the United States, providing mobile advertising and marketing services to brands such as Jiffy Lube, Nordstrom, Coors Light, Universal Pictures and Best Buy. The Text-to-Twitter capability is an extension of the SMS ad units currently offered by 4INFO, which include Click-to-Call, Click-to-Web, Keyword Response, Click-to-Video and Text-to-Shortcode.  Brands describe Text-to-Twitter advertising as an actionable way for consumers to connect with them on the go.

To experience the text-to-twitter ad unit, just send a text message to 44636 (4INFO) with the word "TWEET" in the message.

"With Twitter re-emphasizing the importance of SMS to their users, we've seen demand grow for advertising that directly connects consumers to a brand's Twitter feed," said Zaw Thet, CEO of 4INFO. "In response, we developed this capability, with the help of the Twitter team, to be the easiest way to bring consumers and marketers' Twitter accounts together on a phone."