4INFO Expands Executive Team

Rob DeMillo as chief technology officer and Julie Shumaker as SVP sales and marketing

SAN MATEO, CA. – (May 4, 2010) - 4INFO, Inc., a leading mobile media company, today announced the appointment of two new senior executives: mobile industry leader Rob DeMillo as chief technology officer, and Julie Shumaker as senior vice president of sales and marketing. An industry veteran with extensive experience in mobile technology and product development, DeMillo will oversee the company's engineering team, new product development, and technology strategy. Shumaker will oversee the company's rapidly expanding ad sales department and will spearhead the company's business-to-business marketing initiatives.

As a long time mobile advertising technologist, DeMillo will help broaden 4INFO advertising and publishing capabilities across mobile platforms, including the nascent mHaven™ Data Services, an advanced analytics and data solution for targeted advertising placement on multiple mobile channels. He will also be responsible for extending the capabilities of both the msgHaven™ publishing platform and the adHaven™ advertising platform to new mobile channels, as well as guiding international technology expansion.

Julie Shumaker has built her career on creating high-volume business models for emerging and established digital media companies. Recognized in the industry by both Digital Media Wire and Ad Age, Shumaker recently provided digital revenue consulting for a variety of emerging media businesses in gaming, mobile and location based services. At 4INFO Shumaker will lead the ad sales team, developing new revenue channels as well as brand and agency partnerships. She will also expand the company's global marketing program including advertising, social media, event marketing and PR.

"We are thrilled to have the exceptional leadership exhibited by both Rob and Julie added to our team at 4INFO. Rob's deep background in mobile advertising gives him unique perspective and expertise in developing the next generation of mobile data, advertising and publishing tools," said Zaw Thet, chief executive officer of 4INFO. "Rob will be instrumental in growing mHaven into a world-class data product for ad targeting, as well as taking msgHaven and adHaven to the next level in mobile technology. Likewise, we are excited to have Julie as part of our team to help broaden our publisher and advertiser partnerships while expanding our footprint and brand across new markets and regions. Julie's deep expertise in digital media and building revenue channels within new platforms will be instrumental in 4INFO's growth strategy."

"Every indicator points to the continued explosive growth in mobile – particularly in interactive SMS content and advertising. 4INFO is on a tremendous curve both in users and revenues and now is a critical time to add two incredibly smart, driven individuals like Julie and Rob to help navigate and cultivate this growth," said Ellen Siminoff, 4INFO board member, CEO of Shmoop and veteran Silicon Valley entrepreneur.

Rob DeMillo also serves as the head technical advisor to Revision3. Previously, he was the Chief Technology Officer / co-Founder of Transpera, Inc., where he was responsible for the technology and operational aspects of the company and served as the technical liaison to mobile operators, video content providers and ad agencies globally. Prior to Transpera, DeMillo was the Chief Technical Officer for Third Screen Media, where he drove the research, specification, development and technical operations of the company's MADX platform. DeMillo also served as Vice President of Mobile Technology at VeriSign, following the acquisition by VeriSign of m-Qube where DeMillo was Senior Vice President of Engineering.