4INFO and WAU Movil Partner to Deliver Mobile Marketing Solutions for Latin America
WAU Provides Ad-Supported SMS Content Leader Extensive Reach in New Geography
San Mateo, CA and Miami, FL – September 23, 2010 – WAU Movil (pronounced "Wow!"), Latin America's largest mobile transaction network, today announced a partnership with 4INFO, Inc., a leading US mobile media company. As a result, 4INFO's customers now have a single point of entry to reach consumers via mobile messaging campaigns across Latin America – a set of markets fragmented by the different currencies, carriers, languages and technologies in each country.
WAU's award-winning mobile transaction network provides a one-stop-shop for engaging and monetizing the region's half-billion wireless subscribers, 95 percent of whom carry text-capable devices. With offices in 17 countries and connectivity across the 50-plus carriers in the region, WAU is the 'go-to' resource for 4INFO and other mobile marketers targeting Latin American consumers.
Zaw Thet, CEO of 4INFO noted: "Our advertising and publishing customers aren't interested in navigating the complexities of the Latin American mobile market themselves, they need 4INFO to make it seamless. By partnering with WAU, we can effectively 'flip the switch' and open the Latin American mobile market to our customers."
4INFO currently has the largest SMS and mobile display ad network in the United States, providing mobile advertising and marketing services to top-tier brands such as State Farm, Time Warner Cable, Universal Pictures, Energizer and KFC.
Drawing on its roots in mobile messaging, and with billions of text messages transacted to date, WAU is Latin America's largest SMS hub, making WAU a destination for mobile advertisers looking to reach Latin American consumers.
"This partnership ultimately enables 4INFO and the brands it represents to more easily reach and penetrate a thriving new market and effectively extend successful mobile campaigns there," said Jorge Partidas, CEO of WAU Movil.
News of the partnership comes at a time of increasing interest in the Latin American mobile market. CTIA, an international organization representing the wireless communications industry, recently announced a new effort to increase the use of text-message campaigns using short codes in Latin America, an initiative supported by WAU. CTIA will manage a centralized short code registry where marketers can get a single six-digit code for running unified text campaigns across the region.
