Colwell Brings More Than 18 Years of Experience in Online Marketing, Media Sales and Management to 4INFO
SAN MATEO, Calif. – April 14, 2011 – 4INFO, a leading mobile advertising company, today announced that Ray Colwell has joined the company as chief revenue officer. Colwell recently served as vice president of national and direct sales at Collective, a leading online provider of audience targeted media and technology solutions. In his new position at 4INFO, Colwell will drive the company's revenue and growth strategy across brand and performance media, channel partnerships, ad operations, and agency relationships.
"Ray is one of the industry's top sales experts and his leadership will be invaluable as we continue to scale our business and expand our AdHaven platform which already has a reach of over 78 million unique users per month in mobile display alone," said Zaw Thet, CEO of 4INFO. With experience working with companies at the forefront of the online advertising industry, Ray is positioned to apply what he has learned in the online space to our vision for an audience and behaviorally targeted mobile advertising solution for brands."
Colwell has helped to create mobile campaigns for brands including Discovery, Bank of America, Procter & Gamble and Ford and experienced the growth and demand of online audience-based targeting with clients like AAA, Kenneth Cole and Cole Haan. Colwell's earlier experience includes the role of vice president of Transpera, where he was responsible for defining the company's advertising model. He was also senior vice president of Third Screen Media and part of the executive management team which successfully built the TSM Network into the largest mobile internet advertising network in the country and later, executed the sale of the company and integration into AOL. Colwell has also held several sales and marketing positions at Yahoo, Lycos, Engage Technologies, Adsmart, Pointcast and Ziff-Davis.
"4INFO's AdHaven platform is the first true audience targeting, ad serving, and analytics platform for publishers and application developers," said Colwell."It is exciting to lead a world class mobile advertising team as we spearhead the industry's next stage of development. As part of the 4INFO executive team, I know I will be a key player in defining the future of mobile advertising."
