4INFO RAISES $14 MILLION FROM PAUL ALLEN’S VULCAN CAPITAL, MITSUI GLOBAL INVESTMENT, AND EXISTING INVESTORS
Company Launches New Division – AdHaven – A Technology Platform for Mobile Audience Targeting, Data Management, and Analytics
San
Mateo, Calif. – Oct. 27,
2011 – 4INFO, a diversified mobile advertising, technology, and media company, announced
today that it has raised an additional $14 million in financing led by Paul G. Allen's
Vulcan Capital, Mitsui Global Investment and existing investors Draper Fisher
Jurvetson, Gannett, Mezzanine Capital and U.S. Venture Partners. The capital
will allow 4INFO to continue to expand its newly formed AdHaven division, offering
the industry's first mobile audience platform.
4INFO also announced that AdHaven will spin out
as a separate division focused solely on mobile
advertising technology and sales, with a new web site at http://www.adhaven.com. This division will continue development of
the AdHaven Mobile Audience Platform, data and channel partnerships, and the
AdHaven Audience Network. With the most advanced targeting and data capabilities
available in the mobile industry, AdHaven is the first platform to bridge the
gap between offline, online, and mobile. AdHaven is also the only platform that
can serve 360-degree mobile
advertising campaigns across the mobile Web, rich media, mobile video, applications,
tablets, and SMS.
"AdHaven's scalable audience and behavioral
targeting is a breakthrough for the mobile advertising industry," said Stuart
Nagae, Partner at Vulcan Capital who will be joining 4INFO's board of
directors. "We believe that advanced targeting is the future of the mobile
advertising industry, and that AdHaven will pave the way."
The newly-formed AdHaven division will also be
responsible for continued integration with a growing list of platform partners seeking
to bridge the identification gap between online and mobile, including consumer
data partners, publishers, app developers, inventory exchanges, demand side platforms
(DSPs), supply side platforms (SSPs), trading desks, real-time-bidding (RTB), and
other inventory and ad-sources.
"It is time for the mobile advertising industry to
catch up with the targeting and data capabilities that media buyers demand from
online advertising," said Zaw Thet, CEO, 4INFO. "This is the future of mobile,
what we call mobile 2.0, because it forces everyone to rethink mobile
advertising. With AdHaven, we bring the first real audience targeting to the
mobile ecosystem through proprietary partnerships with leading publishers,
ad-sources, inventory providers, and online and offline data providers. This
makes advanced audience and behavioral targeting and analytics in mobile as
easy as it is on the Web."
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About
4INFO
Founded in 2004, with a consistent track record
of innovation and reliability, 4INFO is a diversified mobile advertising,
media, and technology company that reaches millions of mobile consumers daily
and touches them billions of times a month. AdHaven by 4INFO, recently spun out
as its own division, is the industry's first mobile audience platform and
network. The AdHaven Mobile Audience Platform includes a next-generation mobile
ad server with the most advanced targeting capabilities in the mobile
advertising industry, and the AdHaven Audience Network. 4INFO originated the first
mobile optimized search engine for SMS, and still offers an array of consumer services
and an enterprise-class SMS publishing platform. 4INFO is headquartered in San
Mateo, CA with offices in New York, Los Angeles, Chicago and Boston. Learn more
at http://www.4info.com.
About AdHaven by 4INFO:
AdHaven, a division of 4INFO, is rethinking
mobile advertising with an innovative approach centered on mobile audiences that
enables true audience targeting at scale. The AdHaven Mobile Audience Platform
includes a next-generation mobile ad server, audience and data management
platform, and analytics platform that combine to deliver the most advanced
targeting and highest ROI in the mobile advertising industry. AdHaven partners
with the world's leading data providers, inventory exchanges, and ad-sources to
bridge the gap between mobile inventory and online advertising spend. Publishers
and app developers use AdHaven to sell and manage mobile inventory or optimize
revenue. The AdHaven Audience Network serves targeted mobile ads for the
world's top agencies and brands like Ford, Universal Pictures, KFC, Kmart,
Amtrak, and Proctor & Gamble. Premium publishers include brands such as
Gannett, CBS, NBC, Discovery Channel, Yahoo!, AOL, the National Basketball
Association, IAC, E!, and The Weather Channel. 4INFO, the parent company of
AdHaven, has been at the forefront of mobile innovation since 2004 and is
headquartered in San Mateo, CA with offices in New York, Los Angeles, Chicago
and Boston. Learn more at http://www.adhaven.com.
About Vulcan Capital:
Vulcan Capital was formed in 2003 and is
headquartered in Seattle, WA. The firm serves as the investment arm of Vulcan
Inc., the organization founded by Paul G. Allen in 1986 to manage his
philanthropic and business endeavors. Vulcan Capital's investment activities
include direct investing in public and private securities as well as indirect
investments in traditional and alternative asset classes. Vulcan Capital's
current portfolio spans a range of industry sectors, including media and
communications, energy and natural resources, financial and information
services, technology, and life sciences. For more information, please visit http://capital.vulcan.com.
About Mitsui & Co., Ltd.
Utilizing its global
operating locations, network and information resources, Mitsui & Co., Ltd.
is multilaterally pursuing business that ranges from product sales, worldwide
logistics and financing, through to the development of major international
infrastructure and other projects in the following fields: Iron and steel
products, mineral and metal resources, infrastructure projects, motor vehicles,
marine and aerospace, chemicals, energy, foods & retail, consumer services,
information, electronics and telecommunications, financial markets and
transportation logistics. The company is based in Tokyo, Japan. For more
information, please visit Mitsui's Web site: http://www.mitsui.com/jp/en/index.html.
4INFO
Press Contact:
Dena Cook
Brew Public Relations
dena@brewpr.com
310-600-7160
