4INFO Respects Consumer Privacy
4INFO is committed to establishing and maintaining privacy best practices and to giving users control over their mobile advertising experience. AdHaven’s audience targeting does not rely on personal or device specific identification. User’s privacy rights are maintained while advertisers are presented with audience segments to target.
How to Opt-Out
To opt-out of AdHaven interest-based advertising, please use your mobile device to go to our AdChoices mobile opt-out page. Please note that if you change your mobile device, you may need to renew your opt-out choice, and if you use more than one device, you must opt-out of each device by visiting this site from the browser on that device. AdHaven uses cookies as a method to support your interest-based advertising preference. Your device must support and maintain the AdHaven opt-out cookies to enable this feature. You can opt-in again at any time by visiting the AdChoices page. Please note, due to technology limitations YOU CAN NOT opt-out from your computer. You must visit the preferences page from your mobile device(s) to opt-out.
4INFO AdHaven Mobile Advertising Privacy Policy
Effective Date: March 12, 2013
1. Introduction
We (“4INFO” or “we”) have designed this 4INFO AdHaven Advertising Privacy Policy (“Privacy Policy”) to help you understand how our ad-serving technology platform (our “Ad Platform” or “AdHaven Platform”) collects and uses information to help us provide advertising services to our clients, and to target ads to our users through mobile products and networks. It also explains your opt-out rights, if you do not wish to receive targeted advertising. “Users” (or “you”) includes anyone who interacts with the services we offer, whether through a website, app, messaging product or other platform, which contains an ad sent by or through a service that we provide, including the AdHaven Platform.
This Privacy Policy governs our AdHaven Advertising Services Platform (“AdHaven” or “AdHaven Platform”). To learn about information and privacy practices specific to our websites or our 4INFO “Alerts” products – including the way that we support those products through advertising — please go here.
4INFO values your privacy. We abide by the Mobile Marketing Association Code of Conduct for Mobile Marketing and other generally accepted industry standards.
2. Overview of our “AdHaven” Ad Platform
Through our AdHaven Platform, we help advertising clients deliver ads and content to users’ mobile devices. We do this by serving ads to you while you are on mobile websites, mobile games and applications (“apps”).
We help our mobile advertising clients “target” ads and content to you that we think are more likely to be relevant to you, based on, for instance, your location or your activities on our or our partners’ platforms/websites. We also sometimes help them analyze their “audience” – how users are responding to their ads or products.
To do this, we collect and use the information that we’ve described in this Privacy Policy. We also provide an easy opt-out, as we’ve described below under “How to Opt Out” in Section 6.
Note that we also may use certain information about you in serving ads to you in our SMS text message “Alerts” service, which permits us (and our clients) to provide these “Alerts” as a no-charge, standard rate service. Because those ads are served through a different platform, and involve different types of information, we describe our “Alerts” Privacy Policy separately, here.
3. Information We Collect In Order to Serve Ads and Content
We gather several types of information from you that help us serve ads that are interest-based and thus more likely to be desired and relevant to your needs and wants.
We receive information from apps, games and similar mobile products that we work with, and the platforms that host and work with them. This information may include geo-location data (including precise geo-location data), as well as demographic data, connection data associated with your mobile device or computer, your zip+4 postal code, and the wireless carrier to which you subscribe. It may also include what actions you have taken on advertising we have served you. For instance, if you respond favorably to ads about sports, we may target your preferences based on that. In addition, if you click on an advertisement we have delivered to you, we may receive information about that interaction, which may include from what app or website you clicked an advertisement or that you subsequently downloaded an app.
In addition, we may collect and use information about how you access our Ad Platform, including: the IP address used to access the mobile Internet, the type of phone or other mobile device used, the unique device identifier, the date and time a mobile ad was delivered and, if applicable, clicked on.
We also may use geo-location data as a way to target users through de-identified data segments, such as demographic data, or what products users may be interested in. We use and store these de-identified data segments on an anonymous basis. These segments might suggest to us, for instance, that based on your geo-location data, you might be interested in receiving an ad for a convertible rather than an SUV, or a trip to Hawaii instead of to Florida.
We may also collect and retain other information that you willingly provide to us, through various online and mobile communication methods.
4. Information We Collect When You Subscribe to or Use Our “Alerts” Service
As noted above, we collect other information in order to provide our 4INFO “Alerts” service to you. To learn more about the information we collect to provide that service, why we need it and how we use it (and how you can unsubscribe from it, if you are a subscriber), please go here.
5. How We Use and Share the Information We Collect
We use the information we collect to help advertising clients better target ads and content to you, and analyze trends about how users react to advertising. Where the information could reasonably identify who you are, we de-identify, anonymize or otherwise process the data in a way that prevents our clients (or other third parties) from associating anonymous activity with any personal information. “Personal Information” means information that can reasonably be used to determine who you are, or how to contact you in a direct way.
We may work with or on behalf of our Clients to communicate with you regarding certain products and services. When we do so, we may share the information you have provided us with them, in order to fulfill those requests. We also may aggregate this information and share it with other companies, partners and providers we work with.
We also may provide the information we collect to companies that perform services for us, such as technical or operational services, or that store the data. These entities are contractually required to handle information in a way that is consistent with this Privacy Policy. We also may share the information with third parties if we think it is necessary to comply with applicable law; enforce or apply our Terms of Use and other agreements; protect the rights, property, or safety of 4INFO, our employees, our users, or others; or for fraud prevention purposes.
In addition, if 4INFO or all or substantially all of its assets were acquired, or in the unlikely event that 4INFO goes out of business or enters bankruptcy, your information may be transferred or acquired by a third party, subject to the conditions of this Privacy Policy.
6. Cookies and HTML5 Local Storage
We may use mobile cookies and HTML5 Local Storage in order to help us target ads and content to you. A mobile cookie is a small data file written to your browser that contains information about your visit to a web page or use of a mobile app. If you prefer not to receive those cookies, you may configure your mobile browser not to accept them at all, or to notify and require approval before accepting new cookies. Some web pages/sites may not function properly if cookies are turned off, or you may have to provide the same information each time you visit those pages. HTML5 Local Storage functions in a similar fashion to cookies, but stores user preferences and information about your visit to a web page in a small database on your mobile device. If you prefer not to use HTML5 Local Storage, you may configure your browser not to accept it at all, or to notify and require approval before allowing HTML5 Local Storage. Some web pages/sites may not function properly if HTML5 Local Storage is turned off, or you may have to provide the same information each time you visit those pages.
7. How to Opt Out of our AdHaven Advertising Platform
You can opt-out of receiving targeted advertising from us. Please keep in mind that even after you opt-out, you will continue to receive ads, but we will no longer tailor those ads based on your interests or activity. To opt-out of interest-based advertising, use your mobile device to go to our mobile AdChoices opt-out page. Please note that if you change your mobile device, you must renew your opt-out choice, and if you use more than one device, you must opt-out of each device by visiting this site from the browser on that device. Also keep in mind that you can opt-in again at any time by updating your preferences by visiting the AdChioces Management page from your mobile device. Please note, due to technology limitations YOU CAN NOT opt-out from your computer. You must visit the preferences page from your mobile device(s) to opt-out.
8. Information Relating to Children
Our Ad Platform, Website and services are designed for those 13 years of age and older. We do not knowingly collect personal information from anyone under the age of 13 and we do not knowingly create data segments targeting those under 13. If we are made aware that we have received personal information from someone under 13, we will use reasonable efforts to remove that information from our records.
9. Security
We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
10. Changes to This Privacy Policy
From time to time, we may revise this Privacy Policy to reflect changes to the Services or for other reasons. Therefore, it is important to check this Privacy Policy periodically. If we make any material revisions to this Privacy Policy, we will provide advance notice on our website. It is the obligation of users visiting this website to learn of changes to the Privacy Policy since their last visit. Any change to this Privacy Policy shall be effective as to all visitors once instituted (or as otherwise stated by us).
11. Contact 4INFO with Questions or Concerns
If you have any questions or concerns regarding privacy at 4INFO, please send us a detailed message to support@4info.com. Alternatively, you may contact us via postal mail at:
Privacy Officer 4INFO, Inc.
155 Bovet Road, Suite 200
San Mateo, CA 94402
