Reach Mobile Audiences at Scale
Technology
4INFO has a long tradition of technological innovation in mobile media. Launched in 2004, 4INFO created the industry’s first mobile search engine, consumer SMS alerts, and enterprise SMS publishing for some of the largest digital media companies around, like Yahoo!, AOL, and IAC. Now 4INFO delivers AdHaven – the most innovative mobile advertising technology in the industry.
AdHaven is the only advertising platform that can serve 360-degree mobile campaigns including rich media, applications, tablets, mobile video, and SMS.
AdHaven also offers sophisticated data services, anonymous consumer profile syncing, and analytics for partners, advertisers, and publishers. By integrating with the AdHaven platform, partners can finally identify their offline and online target customers on mobile devices.
Mobile Audience Targeting with ACE
The AdHaven Platform is the first in the industry to offer true audience targeting. Our Audience Creation Engine (ACE) allows brands to target the same segments offline, on the traditional Web, and on mobile devices.
AdHaven is the first platform to bridge the gap between offline, online, and mobile and does so using anonymous synchronizing to protect consumer privacy. AdHaven helps offline and online partners identify and target their audiences on mobile devices. Platform partners include consumer data providers, publishers, app developers, inventory exchanges, DSPs, SSPs, and other various ad sources.
How ACE Audience Targeting Works
We help brands extend their current audience targeting from offline and the traditional Web into mobile. ACE allows you to identify and target segments from our certified platform data partners – including Nielsen Catalina Solutions, Datalogix, and TargusInfo – on mobile devices.
ACE also taps into a mountain of proprietary mobile consumer demographic and behavioral data in order to deliver you the most advanced mobile audience targeting available today.
