Map a more relevant future with 4INFO’s Identity & Activation Cloud

Remember how limited TV advertising was before the digital convergence? Targeting was almost exclusively demographic. And success was measured in audience exposure. Period. Now, thanks to OTT (Over The Top) and Addressable TV solutions — you can target your TV audience the same way target your digital audiences — and then measure results in foot traffic and in-store sales.

As for those prehistoric ad practices, they’ve gone the way of the brontosaurus. And if you don’t evolve, you might be next.

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The time has come for true people-based marketing.

In the rapidly converging digital age, 4INFO’s ability to power people-based marketing helps you remain relevant, competitive and profitable. Imagine mapping customers and prospects to all their screens, and to all the first, second, third-party and location data that defines who they are, where they go, what they do and how they spend. So you can move from demographic targeting to audience targeting.

Then the same source of data you used for targeting can also be leveraged to measure the impact of the advertising. Did the ad cause someone to visit a store and purchase the advertised product?

By building custom Connected Identity Maps™ and solutions, we give media companies, brands and data companies the ability to deliver:

  • Audience insights and targeting
  • Cross-screen syncing and delivery
  • People-based measurement

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Born in mobile to meet consumers where they are today. And tomorrow.

4INFO is an identity and activation solutions company, born in mobile, not in the desktop environment. Why is that important? It means we solved the mobile challenge first with our patented Bullseye ID®, a persistent match key that maps all connected devices to a home address – and valuable consumer data – with far greater accuracy than any other method available.

In fact, 4INFO matches 3X – 6X more people to devices than anyone else. And we match 60-90% more people to data than other identity mapping platforms.

With 4INFO, you get maximum value from your customers by identifying and mapping more people to more screens and more data — more accurately than anyone.
 

WITH 4INFO, MEASUREMENT IS TREASUREMENT.

Was your mobile campaign a success? The only way to know for sure is to measure Return on Ad Spend (ROAS) based on meaningful metrics. And no one has more experience measuring actual in-stores lift than 4INFO. That’s why we established the industry's first and only benchmarks and norms. With 4INFO, measurement is pure gold.

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Campbells
Caress
Carnival Lines
Chase
Chobani
Chrysler
Citibank
Coca Cola
Comcast
Naked Juice
Cover Girl
Crystal Light
Digiorno
Discover Card
Dish
Dodge
Purina
Dreyers
Dodge 2
Dove
Nestle
Lufthansa
Little Debbie
Lean Cuisine
Acuvue
American Express
American Greetings
AT&T
Audi
Aveeno Active Naturals
Baileys
Barilla
Blue Moon Brewing
Charmin
Braun
Bushs Baked Beans
Butterfinger
Hyundai
Hormel
Honda
Gain
Gatorade
Gerber
Gevalia Kaffe
Hallmark
Commerce Signals
Pepto
Pepsi Max
People Magazine
Pandora
Pace
Olay
Kettle
Microsoft
Michelin
McDonalds
Mars
Macys
Kraft
Kleenex
Jeep
eTrade
Energizer
ESPN Radio
Fanta arden square
FIAT
Food Lion
Finger hut
Quilted Northern
Powerade
Porsche
Ocean Spray
Kit Kat
Zyrtec
Zinio
Zarbees
XBOX 360
Wrigley Seek
Wheat Thins
Western Union
Walgreens
US Marines
Unilever
Tyson
Tylenol
Toyota
Tide
Stouffer
Splenda
Southwest Airlines
Samsung
Sams Club
Rice Select
Vitamin Water
Victory Motorcycles
Vera Bradley
V8
Target
Swiffer
Sundown
Subway
REI
Walmart

What's Happening?

Premion Media taps 4INFO to enable OTT audience targeting across digital channels and subscription services

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TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers

New AdAge and 4INFO Webinar Tackles the Complexities of TV and Digital Convergence

Webinar
TV and Digital Convergence: : How to Thrive in the New World of Omnichannel Marketing

Tackling Advanced TV? Learn how to be victorious in the converging TV and digital worlds.

Webinar
Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge

Commerce Signals and 4INFO enable in-flight campaign optimization to drive sales.

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4INFO Partners with Commerce Signals to Connect Advertisers with Store-Level Sales Data in Near Real Time
Show more

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