THE ROAD TO PROFITS IN THE AGE OF CONVERGENCE

Through the convergence of TV and digital, our industry is evolving faster than ever. But one thing never changes. 4INFO remains committed to giving you innovative solutions and services to ensure that you remain relevant and profitable.

WE TOOK A DIFFERENT PATH SO YOU COULD TAKE THE LEAD

While others were clinging to email addresses and cookies to map mobile devices to vital consumer data, 4INFO went a different direction. Our patented, mobile-first approach mapped mobile devices to a home address with deterministic accuracy, and at a scale no other provider can beat.

Using home address as the match key gives 4INFO the ability to target more precisely using first-, second- and third-party data, and then measure campaign results in actual sales at the register. And that gives you the ability to prove the value of your cross-screen campaigns with return on ad spend.

Why People Choose 4INFO

Interested in learning more?

We're available to answer questions, brainstorm ideas or provide you a quick demo of our solutions and examples on how can help. Let’s chat.
 

Contact Us

Roger Lerrick

Vice President of Finance, Corporate Controller

Roger Lerrick CPA is the VP of Finance & Controller at 4INFO, and is responsible for all financial operations.
 
Roger brings more than 25 years of strategic hands on financial experience ranging from startup entrepreneurial environments up through international SEC publicly traded entities spanning the industries of Internet Commerce, Real Estate, Construction, and Renewable Energy. 
 
Roger’s career has taken him up the ranks of Marcus & Millichap, Legacy Partners, Westfield Corporation, SolarCity, Waypoint Homes, Various Inc. Before moving into private corporate Accounting & Finance, Roger was a manager with PricewaterhouseCoopers, and started his public accounting experience with Arthur Andersen.
 
Roger has both an MBA and MSA from Northeastern University and holds his bachelor’s degree in Finance, Investments, and Entrepreneurship from Babson College. He is a Certified Public Accountant (CPA), a member of the California Society of CPAs (CalCPA) and the American Institute of Certified Public Accountants (AICPA). He is also certified in SAP and served in a leadership role at NCREIF.
 
Roger enjoys relaxing with his family, traveling, skiing, photography, independent films, and reading.

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