FOR PRECISION TARGETING AND MEASUREMENT AT SCALE, 4INFO DELIVERS RESULTS AND LEADS THE INDUSTRY.

Gone are the days when you could reach enough customers with enough frequency on just one screen. Today’s consumer is finding news, information and entertainment across a dizzying array of screens and platforms, from smart phones, eReaders and laptops to linear TV, satellite and OTT offerings. And in order to create successful marketing campaigns, you have to find a way to reach those prospective buyers when and where they’re paying attention.

4INFO’s patented device match method enables us to create a Connected Identity Map for every consumer. We know not only where they live, but also which devices they use, where they shop, what they buy, where they go for fun and so much more. So we can deliver highly targeted, synchronized campaigns to all their devices. And when the campaign is over, we can partner with data providers to provide Full Funnel Analytics, giving you a detailed picture of the customer journey, including foot traffic and actual in-store sales transactions.

With more than 450 measurement studies under our belts, it’s no wonder more than 200 brands count on the 4INFO platform to deliver their measured mobile campaigns, including:

  • 8 of the top 10 CPG companies
  • 6 of the top 10 retailers
  • The 5 largest auto manufacturers
No other cross-screen ad platform provider can match the experience and capabilities of 4INFO.

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Through the Identity + Activation Cloud, 4INFO has seen 530 million mobile devices and 79 million IP addresses in 127 million households over the last six months alone.

A HISTORY OF HISTORY-MAKING INNOVATION.

In an industry that changes almost daily, 4INFO has remained at the forefront, evolving from the largest SMS content provider to a leader in identity mapping, precise purchase-based targeting and closed-loop measurement at scale. Here are a few milestones on our journey to where we are today.
  • 4INFO was founded in 2004 with a focus on mobile search via text messaging.
  • 4INFO's advertising network launched in October, 2006.
  • In 2009, Nielsen ranked 4INFO the largest standard rate short code SMS content provider in North America.
  • In 2010, 4INFO created a full service mobile media advertising platform to serve mobile banner, rich media and video advertising to the growing smartphone market.
  • In March, 2013, the AdHaven Bullseye platform was officially launched.
  • Throughout 2013, we built partnerships with some of the industry’s most respected third party data providers.
  • In December, 2013, the company was awarded the first of three patents for our proprietary Bullseye® ID algorithm that ties mobile devices to households.
  • In 2016, 4INFO formally launched Audience Solutions.
  • In September, 2017, we launched the 4INFO Identity + Activation Cloud.
  • Coming soon, 4INFO-as-a-Platform through the 4INFO Identity + Activation Cloud.

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