STAY RELEVANT THROUGH THE CONVERGENCE OF TV AND DIGITAL

Your ability to map customers and prospects to all their data across all their screens has reached an unprecedented level. As TV and digital converge, you can now move past simple demographic targeting to true, people-based marketing with closed-loop measurement to assess the impact of your campaigns.

INTRODUCING THE 4INFO CONNECTED IDENTITY MAP

The result of our unique methodology is something much more powerful than other device graphs. We call it the Connected Identity Map.

The Connected Identity Map is the connective tissue that maps people to all their screens and the first-, second- and third-party data that defines them. It also powers fully addressable audiences and cross-screen campaigns measured by online and offline actions and purchases.

And it's the secret sauce enabling brands, agencies, media and data companies to adapt and thrive in the converging digital and linear world of today’s marketers.

4INFO MAPS PEOPLE TO SCREENS WITH BULLSEYE PRECISION & PRIVACY

Every marketer understands the importance of mapping smartphones, tablets, desktops, laptops and other connected devices to people and their data. But only 4INFO can do it with deterministic accuracy, without compromising reach.

4INFO’s patented Bullseye ID® creates a persistent and accurate match key that maps all the connected devices in that household to valuable consumer data, including the marketer’s own CRM data and a treasure trove of second and third-party data for insights, targeting and attribution.

And we anonymize the entire process to ensure privacy is built in.

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MAKE MORE OF YOUR CUSTOMERS AND PROSPECTS ADDRESSABLE ACROSS MORE SCREENS AND ALL PLATFORMS.

Only 4INFO can ensure that you maximize value from your customers by identifying and mapping MORE people to MORE data across MORE screens MORE accurately than anyone.

There are lots of platforms that claim to accurately match devices to people, and promise to measure the success of your campaigns. But what makes us different is what makes us better.

4INFO was born in mobile, not in the desktop environment. So, we solved the mobile challenge first with our patented Bullseye method for mapping mobile devices to a home address without the data loss others experience when converting email addresses to home addresses.

We'd love to show you how we can match 3X – 6X more people to devices than anyone else. And we go further, matching 60-90% more people to data than other identity mapping platforms.

GET CLOSED-LOOP MEASUREMENT FOR ALL CAMPAIGNS.

One of the major challenges marketers face is the ability to measure campaign results across all screens and publishers. Without a consistent methodology, it’s virtually impossible to know what worked and what didn’t. Our Connected Identity Map makes media such as TV — previously measurable by only demographic audience delivery — as measurable as digital platforms.

Through the TV and digital convergence, you now gain the ability to accurately evaluate your entire cross-channel campaign success with real, closed-loop measurement. So, you can attribute ad exposure to online and offline behavior, including actual transactions and your return on ad apend (ROAS).

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Interested in learning more?

We're available to answer questions, brainstorm ideas, or provide you a quick demo of our solutions and examples of how we can help. Let’s chat.
 

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