When is “Good” Good Enough?

Identifying and nailing the 2 most important factors in successful people-based, addressable marketing.

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The Yin-Yang of Precision Advertising in Advanced TV

What's the full value of precision targeting in the world of advanced TV? Check out this recent blog post to learn the answer, and better succeed in the digital and TV convergence. ... Read more

Brands Fall Behind in the Age of Me TV

In the age of "me TV," the consumer is calling the shots and brands are not keeping up. If OTT, addressable TV and advanced TV are on your radar, you'll want to check out this recent article.

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A Landmark Cross-Screen Crossing

4INFO recently executed its 100th cross-screen advanced TV campaign. The cumulative results undergird longheld beliefs about what's possible and alter the course of future brand campaigns.

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Ad Targeting and Measurement: The High Cost of Waiting for Perfection

Is striving for perfection in identity resolution and digital marketing preventing your success? ... Read more

Helping companies survive and thrive in the digital + TV convergence

The dream of digital-like targeting and measurement in TV is a reality that 4INFO customers are quickly embracing.  

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