In the age of "me TV," the consumer is calling the shots and brands are not keeping up. If OTT, addressable TV and advanced TV are on your radar, you'll want to check out this recent article.
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4INFO recently executed its 100th cross-screen advanced TV campaign. The cumulative results undergird longheld beliefs about what's possible and alter the course of future brand campaigns.
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Is striving for perfection in identity resolution and digital marketing preventing your success? ... Read more
The dream of digital-like targeting and measurement in TV is a reality that 4INFO customers are quickly embracing.
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Learn the most important steps you should take to evaluating identity graphs, and why building your own might make sense. ... Read more
Learn the five steps you should take to own your brand's customer identity ... Read more