A Landmark Cross-Screen Crossing

4INFO recently executed its 100th cross-screen advanced TV campaign. The cumulative results undergird longheld beliefs about what's possible and alter the course of future brand campaigns. 

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Ad Targeting and Measurement: The High Cost of Waiting for Perfection

Is striving for perfection in identity resolution and digital marketing preventing your success? ... Read more

Helping companies survive and thrive in the digital + TV convergence

The dream of digital-like targeting and measurement in TV is a reality that 4INFO customers are quickly embracing.  

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The Truth is Out There: How to Evaluate Identity Graphs?

Learn the most important steps you should take to evaluating identity graphs, and why building your own might make sense. ... Read more

Five Steps to Owning Your Brand’s Customer Identity

Learn the five steps you should take to own your brand's customer identity ... Read more

It’s 8 AM. Do you know where your customers are?

Learn what an identity graph is and why it matters to your people-based marketing. ... Read more