by Kirsten McMullen
advertising, "campaign measurement", crossix, "digital metrics", healthcare
Crossix is a leader in the healthcare data analytics space, and also a 4INFO partner. Thought-leader Ira Haimowitz was recently published in PM360 where he examined the metrics that healthcare marketers are using to optimize their digital campaigns, looking beyond the basics of clicks and website engagement.
“If click-throughs and website interactions alone no longer cut it, what indicators should marketers use? Measuring the exposed audience’s treatment history within the relevant condition category has proven to be correlated with the sales lift that a campaign ultimately generates.”
Read the full article here.