Ad Targeting and Measurement: The High Cost of Waiting for Perfection

Is striving for perfection in identity resolution and digital marketing preventing your success? ... Read more

Helping companies survive and thrive in the digital + TV convergence

The dream of digital-like targeting and measurement in TV is a reality that 4INFO customers are quickly embracing.  

  ... Read more

The Truth is Out There: How to Evaluate Identity Graphs?

Learn the most important steps you should take to evaluating identity graphs, and why building your own might make sense. ... Read more

Five Steps to Owning Your Brand’s Customer Identity

Learn the five steps you should take to own your brand's customer identity ... Read more

It’s 8 AM. Do you know where your customers are?

Learn what an identity graph is and why it matters to your people-based marketing. ... Read more

Digital Expectations in a TV World

​The following post was recently published by Martech Advisor.

Now that advertisers have grown comfortable with the precise targeting and measurement of digital advertising, they expect to have the same ability in traditional advertising, including the medium advertisers choose to spend the most dollars in:  television. And while digital-like targeting and measurement isn’t yet possible with linear television, it is with addressable TV.  Households accessible via addressable TV can receive different ads based on who they are and what they are likely to buy. ... Read more