2017 Benchmarks: The Big 9 Takeaways

Our 2017 Benchmarks captures key data points from 248 sales lift measurement studies, performed by Nielsen Catalina Solutions, involving 138 brands. When I say sales lift, I really mean sales lift based on honest-to-goodness actual in-store sales data, not guesstimated from having seen people visit a grocery store with their smartphone at some point. ... Read more

Are you leaving money on the table with your onboarder?

When talking casually or in meetings with marketers, I often hear that they’d like alternatives to the few stalwart data onboarding solutions –  those whose roots predate the growth of mobile. They want to know what, if any, alternatives exist to these traditional onboarders, especially when it comes to mobile-focused, or mobile-device-inclusive, audience identification and targeting. They wonder if they are leaving money on the table with existing onboarding solutions.  ... Read more

Welcome to Our Party, Facebook!

by 4Info facebook, "people based marketing", personalization

For years, digital marketers have been hell-bent on getting more and more precise in ad targeting. Facebook’s push for “people-based marketing” over the past few years has caught on, with everyone jumping on the zeroing-in bandwagon: recognizing and reaching specific individuals with specific messages. ... Read more

A Location Data Gut-Check

by Kirsten McMullen, Chief Privacy Officer "ad age", "location data", mobile, privacy
A Location Data Gut-Check

The advertising industry’s use of location data has quickly moved from
... Read more

Privacy worries? You’re not alone.

by Kirsten McMullen, Chief Privacy Officer Google, "mobile advertising", privacy
Privacy worries? You’re not alone.

Most consumers are not aware of what data they’re sharing and how it may be used. ... Read more

Do you know where your ads ran last night?

by Kirsten McMullen, Chief Privacy Officer blacklist, inventory, "programmatic advertising"
Do you know where your ads ran last night?

No brand wants to be associated with offensive, pornographic, or inflammatory subject matter. 4INFO long ago implemented strong controls to prevent ... Read more