by Chuck Moxley, CMO
advertising, "campaign measurement", location, "sales lift", "store visits"
In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods ... Read more
Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts. ... Read more
by Kirsten McMullen
"audience targeting", healthcare, "mobile advertising", pharma, privacy
The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more
by Chuck Moxley, CMO
"audience targeting", cookies, "match rate", "mobile measurement"
The most important issue to solve is a vendor’s ability to match people to the devices and browsers associated with them,” and then to ... Read more
When I saw an e-mail titled “cookies” this morning, I was looking forward to possibly scarfing down a few holiday ... Read more
by Chuck Moxley, CMO
"audience targeting", "campaign measurement", Kantar, "mobile marketing"
The result of our recent partnership with Kantar’s Shopcom is significant, heralding a potential sea change in how manufacturers will market to today’s ... Read more