Tracing Mobile Actions to a Transaction Helps Overcome Mobile Attribution Hurdle

by Tim Jenkins, 4INFO CEO "mobile marketing", "mobile measurement", ROI, "sales lift", "store visits"

4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to trace mobile actions to an offline transactions- ultimately solving the need for attribution for one's mobile marketing campaigns.

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