The Fallacy of Foot Traffic

by Chuck Moxley, CMO advertising, "campaign measurement", location, "sales lift", "store visits"
The Fallacy of Foot Traffic

In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods  ... Read more

Tracing Mobile Actions to a Transaction Helps Overcome Mobile Attribution Hurdle

by Tim Jenkins, 4INFO CEO "mobile marketing", "mobile measurement", ROI, "sales lift", "store visits"

4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to ... Read more