by Chuck Moxley, CMO
advertising, "campaign measurement", location, "sales lift", "store visits"
In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods ... Read more
Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts. ... Read more
4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to ... Read more