4INFO - 4INFO Advanced TV Solutions

THE IMPACT OF TV, THE PRECISION OF DIGITAL

TV has changed, rapidly and radically.

OTT, CTV, VOD and Addressable TV are dominating the discussions for traditional and digital buyers, brands and broadcasters — as consumers watch their favorite shows on their own schedules, using an increasing variety of providers and screens.

With 4INFO Advanced TV solutions, you're able to:

Run coordinated campaigns across all screens
Leverage precise, digital-like targeting
Extend digital buys or TV buys
Control frequency
Measure success beyond tradtional audience viewership and GRPs.

When it comes to people-based marketing in this age of television and digital convergence, smart marketers are welcoming these changes as a new opportunity to thrive.

Cross-Screen TV Retargeting

Multiply the impact of TV ad campaigns by extending reach to the exact same audience across all the mobile and connected devices in their households.

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Audience Expansion

Expand your audience to virtually every US household that matches your precise targeting criteria, including those not subscribing to a specific TV platform.

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Audience Addressability

Create Custom Connected Identity Maps to make television audiences fully addressable and available for people-based marketing campaigns.

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Closed-Loop, Cross-Screen Measurement

Give your customers true closed-loop measurement by trusted third-party experts, so you can prove the value of your platform with meaningful return on ad spend.
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“As television advances with things like addressable TV and set-top box data, there is an increase in requests from clients to apply the same targeting practices and audience-defining capabilities to TV as we do in digital.”
–Denise Colella, Senior VP, Advanced Advertising Products and Strategy, NBCUniversal

Learn More About Our Industry Solutions

Our industry-focused advertising solutions live up to the promise that cookie cutter providers cannot possibly match. So you can run multi-screen campaigns that deliver the bottom line results you demand.