MAKE TELEVISION AUDIENCES FULLY ADDRESSABLE AND AVAILABLE FOR PEOPLE-BASED MARKETING.4INFO’s TV Audience Addressability solution can help you make the most of your targeting and delivery options by making television audiences fully addressable and available for people-based marketing campaigns. By creating a Custom Connected Identity Map, your audience becomes fully addressable. You can then combine with any first, second and third-party data to develop targetable audiences based on purchase, behavioral, location, census, financial and other data from trusted providers, including: Experian, Acxiom, Nielsen, Equifax, Shopcom, Crossix and more. This makes your audience more valuable and enables you to sell them at a premium to advertisers looking for more than just demographic targeting. Not only can you use your own Connected Identity Map to enable true audience targeting, you can also use it to enable closed-loop, cross-screen sales lift measurement based on offline data, helping you prove the value of your platform to advertisers.