PROVE THE VALUE OF YOUR MARKETING WITH TRUE RETURN ON AD SPEND.You need to prove the value of your marketing or your platform by running campaigns that can be measured by what really matters: Real world behavior and purchases. With 4INFO, your TV campaigns are measured by trusted third-party measurement experts, such as Nielsen, Experian, Acxiom, Equifax and more. And by creating a Customer Connected Identity Map of your platform’s users, you can link every user directly to their home address—in a privacy-safe and approved way—to unlock all the data known about each household for closed-loop campaign measurement. You’ll be able to help your advertisers calculate a very precise return on ad spend. In other words, you’ll help them know the precise ROI of each campaign. They’ll even be able to compare sales lift by delivery mechanism—television, mobile, desktop or any combination—so they can really understand the value of running their campaigns across all screens.