DELIVER TARGETED CROSS-SCREEN CAMPAIGNS AT SCALE WHILE MAINTAINING HIPAA COMPLIANCE

4INFO works with industry-leading partners such as Crossix to keep your cross-channel campaigns on the mark, and on the money. Crossix has developed predictive data models that combine Rx, OTC and medical data with a host of consumer data such as demographics, geography and lifestyle factors.

The modeled data can help you identify and reach consumers with the highest likelihood for a specific behavior, like treatment within a condition category or with a specific brand. With closed-loop measurement, you can even measure actual prescription lift.

And since an individual’s actual health data is never used in the application of the models for media targeting purposes, consumer privacy is protected.

4INFO AND CROSSIX CAN REACH AUDIENCES 10X
MORE TARGETED THAN THE GENERAL POPULATION.”*

                         –Dan Stein, SVP Product Strategy, Crossix
*Based on a recent brand campaign analysis.

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