IDENTIFY HIGH PROPENSITY CUSTOMERS AND STIMULATE TRIAL ACROSS SCREENS AND PLATFORMS

4INFO helps QSR brands drive meaningful results in their cross-channel campaigns by delivering the right message to the right audience at moments that matter.

We begin by leveraging third-party segmentation and purchase data, or even your own CRM data, to precisely identify high propensity fast food customers. 4INFO’s Predictive Visitors segments enable marketers to significantly expand targeting by predicting who will visit one of their (or their competitors’) stores in the next 30 days.

Then you can stimulate trial or reinforce brand loyalty by delivering promotional offers across screens and platforms. Finally, Full Funnel Analytics with closed-loop measurement gives you the ability to prove the value of your people-based marketing strategy by measuring foot traffic and in-store sales lift to determine return on ad spend. Perhaps that’s why more than 200 of the biggest brands in American already use 4INFO.
 

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