The Holy Grail of Measurement
Everyone says they can measure mobile ad campaign “conversions.” But it’s important to know specifically what they’re measuring, and whether those metrics are useful just for identifying consumer interest, or truly meaningful for determining the bottom-line success of the campaign. Measuring return on ad spend based on incremental in-store sales lift is the best measure of campaign effectiveness. And 4INFO has conducted more than 100 real-world sales lift measurement studies that prove it. It’s no wonder more than 200 of America’s biggest brands run their campaigns on the 4INFO platform, including eight of the top 10 CPG companies, six of the top 10 retailers and the five biggest auto manufacturers. With 4INFO, measurement is pure gold.