Precise, purchased-based targeting is the most efficient way to drive sales, as long as you can reach enough of those highly targeted prospects to move the needle. And frankly, that’s where a lot of providers fall short. 4INFO reaches more than 95% of all U.S. smartphone users across all of their screens. That’s more than 300 million mobile devices accurately matched to over 100 million households. So in this case, more is definitely more.