OUR PLATFORM

THE CROSS-CHANNEL IDENTITY AND ACTIVATION SOLUTION YOU’VE BEEN WAITING FOR IS HERE.

To drive your people-based marketing in the age of digital and TV convergence, you need a platform that more effectively maps people, screens and data — delivering cross-screen identity mapping, activation and meaningful measurement.

4INFO's Bullseye identity platform is your answer.

Unlike other cookie-based identity solutions, we start by mapping mobile devices to a home address. This unique, patented approach enables you to:

• Achieve greater onboarding scale. Map 3X — 6X more than solutions built for a tethered, desktop world.
• Map more people to more data. By using home address — the most persistent and effective match key – you’ll avoid the loss others experience using email address as the initial match key.
• Accurately map the widest range of other digital identifiers, such as: IP address, cookies and email address — to make more connected devices and device types addressable.
• Leverage deterministic methods — critical for more accurate audience delivery and people-based measurement.

The 4INFO platform is available in self-service or with managed services support. 

Learn more about the solutions available with the 4INFO Identity + Activation Cloud below.